By CCN Markets: So, you may have heard that Google Cloud Services now support Ethereum smart contracts. Not only that, but Google is expending its resources learning how the smart contract platform works and teaching people how to integrate with Google’s services.
Blockchain Becomes Mainstream, Mainstream Businesses Need Easy Access
It’s no secret that none of the tech giants want to be left out of the blockchain race, but Google has been mostly silent on the issue. The company makes many billions selling advertisements for its dominant search engine.
Google explains that it took some effort to understand how Ethereum might work in a cloud environment. Google aims to enable its clients to interact with the Ethereum blockchain as part of its business rollout.
It’s probably not very far off where every company deploys its computers, its networking, and then its blockchain services. Companies like Google and Microsoft already provide services to these companies, so the goal is to retain clients in a quickly changing landscape.
Google Maintains Edge with Public Ethereum Applications
Most companies go with Google, Amazon, or Microsoft, depending on their needs. All three have now made efforts to integrate some degree of blockchain services, with Microsoft leading the way.
Google integrates Chainlink, and describes a valuable application that could be built using its service set.
“Participants in prediction marketplaces allocate capital to speculate on future events in general. One area of intense interest is which smart contract platform will predominate because, being networks ecosystems, their value will follow a power law (i.e. winner-take-all) distribution. There are many differing opinions about which platform will succeed, as well as how success can be quantified.”
The post then goes on to explain how bets can be settled using smart contracts, and how Google’s services can be used in such an enterprise.
Google says it anticipates “hybrid applications” will be built in its cloud infrastructure using blockchain. Whatever the case, the ecosystem is full to the gills with development teams that need cloud services. Whoever serves them best will lead the way.
While Google has yet to go the route of Facebook or Telegram and announce some deep blockchain integration, they at least understand the importance of servicing companies who need blockchain.
To a lesser degree, mainstream service providers offering blockchain services is a route to mass adoption. If regular development teams now find that they have relatively easy access to blockchain services through their existing packages, they’re more likely to consider integrating some form of the decentralized ledger technology.
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